Vi måste bara tipsa om de här fina designprinciperna som engelska myndigheter har börjat jobba med. Flera av dom har vi jobbat med långt innan vi såg denna, andra tar vi till oss och har med oss i arbetet med nya webben.

Government Digital Service Design Principles

Några utdrag:

1. Start with needs*
2. Do less
3. Design with data
4. Do the hard work to make it simple
5. Iterate. Then iterate again.
6. Build for inclusion
7. Understand context
8. Build digital services, not websites
9. Be consistent, not uniform
10. Make things open: it makes things better

Do the hard work to make it simple

Making something look simple is easy; making something simple to use is much harder — especially when the underlying systems are complex — but that’s what we should be doing.